Claas has entered into a cooperation agreement with the online used machine platform E-FARM.COM. The start-up from Hamburg maps the complete marketing process for used agricultural machinery.

Dynamism should be maintained

E-FARM.COM markets used agricultural machinery on its online platform and maps the entire process chain transparently and efficiently. This ranges from customer consultation and purchase to transport and delivery. Customers and retailers benefit from the simple processing, which transcends national borders in particular.

This commitment allows Claas to offer retailers the opportunity to open up new markets and customer groups in the future and to professionalise and accelerate the sales process with technological support. This establishes a new marketing opportunity for the agricultural machinery sector that is independent of brands.

“We made a conscious decision to invest in a minority stake in order to maintain the spirit and dynamism of a young start-up. We would like to continue to invest in innovative ideas from the field of agricultural engineering and build up a start-up portfolio in the future,” says Thomas Böck, CEO of Claas.