New Holland has announced the winner of its 2021 UK and Ireland Dealer of the Year, which celebrates excellence in performance and service quality across its extensive dealer network.

Following their most successful year to date, Ernest Doe & Sons are delighted to win this accolade in recognition of their dedication and commitment to their customers and the New Holland brand.

Angus Doe, Managing Director, said: “We are delighted to receive this award which is testament to the hard work and sustained efforts of our team, both customer-facing and behind the scenes. It is vitally important that our customers receive a good experience and our team works hard to continuously improve this through every part of our business.

He continued: “Our relationship with New Holland spans almost 90 years, having first started dealing in Fordson Tractors in the 1930s. Over the years they have led the way as innovative pioneers of the agricultural industry, and we are proud to represent this market leading brand and be able to offer its impressive portfolio of machinery to our customers.”

With 10 New Holland depots, Ernest Doe serves the whole of East Anglia and has achieved strong sales performance across New Holland tractors, combines, telehandlers and implements during 2021. This has been underpinned by a high performing service department which has achieved the highest-level Service Top Partner accreditation and a knowledgeable and well stocked parts department which strives to ensure that downtime is minimised as much as possible.

Pat Smith, New Holland Business Director for the UK and Ireland, said: “The purpose of these awards is to acknowledge and reward the performance and effort that our dealers put into the service they provide to our customers. The past two years have presented a unique challenge, not just in the agricultural machinery sector, but to all of us. That 2021 was a very successful year for New Holland and our dealers shows the excellent teamwork across our whole dealer network.”