Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO) is celebrating the Queen’s Platinum Jubilee in style with an extra-special tractor livery showcasing the colours of the 70th anniversary’s official emblem.

Clad majestically in a palette of regal purple and metallic platinum, the unique

MF 8S tractor will appear at various key events around the country. Its debut outing will be the Staffordshire County Show (1-2 June) for the extended Jubilee Bank Holiday Weekend. The tour culminates at the Lord Mayor’s Show in London in November when the tractor will take part in the famous parade alongside the Worshipful Company of Farmers and the National Farmers’ Union as a powerful symbol of British agriculture.

“We are honoured to make our own special salute to the Queen as the first British Monarch to celebrate a Platinum Jubilee after 70 years of service,” comments Lindsay Haddon, Massey Ferguson Advertising and Sales Promotion Manager. “It’s especially exciting as 2022 also marks the 175th anniversary of Massey Ferguson.”

Highlighting this double celebration, the striking Platinum Jubilee MF 8S features examples of MF logos which have appeared over the course of the company’s 175 year history.  These nine logos reflect the evolution of the brand identity from the mid-19th century through to the present day, including the very latest version released in November 2021. 

The multi-award winning MF 8S tractor is being supplied by South Staffordshire-based KO Machines, local Massey Ferguson dealer for Staffordshire, Shropshire and the West Midlands.

“The tractor looks stunning in its superb livery,” adds John Owen, Dealer Principal of KO Machines. “We are proud to be partnering Massey Ferguson in its Platinum Jubilee celebrations and look forward to taking the tractor out on the road.”

If you would like your own Massey Ferguson souvenir of the Platinum Jubilee, a detailed Limited Edition scale-model of the tractor will be available to order through MF dealers.

Since its launch in July 2020, MF 8S Series (205-305 hp) has claimed some of the world’s top prizes for farm machinery including Tractor of the Year 2021, the Red Dot Product Design Award 2021, the AE50 Award 2022 and the Farm Machine Award 2022.

2022 sees the 175th anniversary of Massey Ferguson. The company traces its roots back to Canada in 1847 when Daniel Massey set up a small workshop to manufacture farm implements in Ontario. The business grew rapidly and in 1891, it merged with another highly successful Canadian agricultural machinery firm, the Harris company, to form Massey-Harris. In the UK, Harry Ferguson led the world in the development of the modern farm tractor. Both highly successful with global sales, Massey Harris of Toronto merged with Harry Ferguson Limited of Coventry in 1953. The brand name Massey Ferguson was adopted in 1958.

Today MF offers a full-line of leading products and services including tractors, combine harvesters, balers, hay & forage tools and materials handling equipment.

You can catch the Massey Ferguson Platinum Jubilee tractor at the following events:

1-2 June – Staffs County Show, County Showground, Weston Rd, Stafford

23- 25 June – Royal Highland Show, Ingliston, Edinburgh

9  July – Newport Show, Chetwynd Deer Park, Newport, Shropshire

12 Nov – Lord Mayor’s Show, London

Further dates will be added over the coming weeks. 

Pictured (left to right): John Owen, Managing Director KO Machines, Lindsay Haddon, Advertising & Sales Promotion Manager, Massey Ferguson UK & Eire, NFU student ambassadors Sophie Bould-Lynch, Rebecca Wilson and Thomas Saunders, Karen Mercer, Master of the Worshipful Company of Farmers and Richard Price, Worshipful Company of Farmers