New Holland Agriculture, as part of the CNH Industrial group, is an official partner to the Goodwood Estate, the unique sporting estate in West Sussex.

Home to the Dukes of Richmond since the 1690s, and centered around one of the UK’s finest Jacobean Grade I Listed country houses, CNH Industrial was the natural choice as an Official Partner for the Goodwood Estate. Given its vast portfolio of activities, which range from organic farming, a luxury hotel and a gourmet farm-to-fork restaurant through to its world-class motorsport events the Festival of Speed and Revival, golfing and horseracing venues, CNH Industrial was a natural choice for the Estate’s varied requirements thanks to the product diversity of its brands. Furthermore, CNH Industrial’s commitment to sustainability was a deciding factor: having been named Industry Leader in the Dow Jones Sustainability World and Europe Indices for the last seven years.

Goodwood Home Farm, part of the estate, is one of Europe’s oldest and largest lowland organic farms and New Holland Agriculture is providing a range of modern agricultural equipment, focused on improving the productivity and efficiency of the farm. Furthermore, the brand is introducing Precision Farming technology, and as a result, the Estate will benefit from a greater level of agronomic information. The brand’s tractors, combine harvesters, telehandlers and hay and forage equipment are used on a daily and seasonal basis in both arable and livestock environments.

For the New Holland brand, the partnership represents a proud opportunity to showcase the product range in superb surroundings and invite existing and future customers to the Estate.

A key factor in determining the success of the partnership is also the common focus on sustainability values – with New Holland being globally recognized as the ‘Clean Energy Leader’ and the Estate being one of the largest lowland organic farms in the UK.

Synonymous with class and prestige, the Estate prides itself on being surrounded by rolling countryside, where the New Holland blue tractors and yellow harvesting equipment fit perfectly into this jigsaw.