Trelleborg is once again joining forces with Massey Ferguson for the European MF eXperience Tour 2022. The widely anticipated annual event bringing local experts and farm equipment directly to agricultural professionals will take off from Italy on February 15, before travelling to 8 other European countries making 24 stops. It is the fourth year for Trelleborg to take part in this exciting tour as a key partner, bringing Trelleborg face-to-face with customers across Europe.

Roberta D’Agnano, EMEA Marketing Director at Trelleborg Wheel Systems, stated: “We are proud to be a part of this Pan-European event. The MF eXperience tour lets us engage one-on-one with our end users, allowing us to listen to their needs, while giving them a terrific opportunity to test drive our tires and gain valuable insights into what the latest tire technology developments can do for their operations.”

Jérôme Aubrion, EME Marketing Director at Massey Ferguson, adds: “Trelleborg is a key technical partner to have on tour. Both our companies are focused on offering solutions to help farming professionals grow their business more effectively. With this tour our goal is to create a real customer eXperience, where our eXperts showcase straightforward and dependable products, technologies and services in an attractive, welcoming, inclusive and friendly atmosphere.”

This tour stands out from more traditional events by bringing Trelleborg experts closer to end users and sharing knowledge. This includes the importance of correct tire pressure, which is crucial not only for improving traction and grip, but also in reducing fuel consumption.

During the tour, Trelleborg will showcase some of its newest solutions for agriculture, including the TM1000 ProgressiveTraction® tire with its extra-wide footprint for superior flotation, that minimises soil compaction while maximising comfort. Visitors will be able to try out this high-performance tire and see for themselves its enhanced traction with dual anchoring points, superb handling, extended tire life and reduced working time per acre.

When it comes to delivering innovation in agriculture, Trelleborg aims to be a trusted partner for its customers. During the MF eXperience Tour, customers will receive personalised advice on how to make the most of their operations and see firsthand how to work together to forge a more sustainable future.